The History of Blue Group

Blue Group is the coalition of two Marketing Solution Providers which both have a long history in database marketing and customer analytics.

Here are some highlights of the history of Blue Sheep and BlueVenn, acquisitions and re-brands:

2016 BlueVenn rebrands to unify all its products and connectors into a single platform, the eponymously named BlueVenn.
2016BlueVenn reveal its new cloud-based application for managing omnichannel customer journeys, originally known as the ‘Indigo’ project
2016BlueVenn partner with 3radical, creators of a real-time customer engagement platform, to bring new levels of excitement and interactivity to the customer journey.
2015Blue Group announce ‘the Galaxy’. This closed-loop methodology highlights Blue Group’s solutions for every stage of data marketing, from enhancement and 360-degree view, to analytics, campaign management and behaviour-based personalisation.
2014BlueVenn release the new blueANALYZER v7.3 Upgrade including an enhanced UI and improved performance. A new ODBC Driver is announced for the blueANALYZER suite and a new subscription-based ‘blueANALYZER CONNECT’ is released.
2014Blue Group partner with BI tool Tableau and leading ESP Dotmailer to offer enhanced dashboard and email functionality to the blueANALYZER campaign management and analytics suite through BlueVenn.
2013Through an acquisition BlueVenn is formed and the new blueANALYZER analytics and campaign management suite is created.
2013Blue Group Inc. is setup by the Blue Sheep Directors.
2013Blue Sheep are awarded the SDL Campaign Management & Analytics Partner Excellence Award.
2009Blue Sheep enhance their Single Customer View offering and increase the range of services across both the B2C and B2B sectors.
2003Blue Sheep handle the largest ever implementation of the SDL AMS platform to UBM with 100 end users.
2001Blue Sheep partner with Alterian (now SDL) to provide implementations of the AMS marketing analytics and campaign management platform.
1985Blue Sheep is established in Cheltenham, UK with a range of database marketing services.


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