LV= improved response rates by 39% and achieved a 15% uplift in leads

LV= (Liverpool Victoria), one of the UK’s largest Friendly Societies specialising in a range of insurance, investment and retirement products has dramatically improved acquisition and response rates from their marketing campaigns.

In 2010, LV= (Liverpool Victoria) set out to source and implement a multi-channel marketing solution to provide a more targeted approach to their direct marketing.

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