Wyndham Exchange & Rentals contract with Blue Sheep

Wyndham Exchange & Rentals contract with Blue Sheep

In Q4 2013 Wyndham Exchange & Rentals have selected Blue Sheep to build their Single Customer View marketing database and implement the SDL Intelligent Marketing Suite (IMS) solution for running their marketing campaigns and for customer analytics and segmentation across Europe.

The Wyndham Exchange & Rentals portfolio of brands include:

  • cottages4you
  • Hoseasons
  • Canvas Holidays
  • Landal GreenParks

landal-hoseasons-cottages4you-canvas
A major factor when choosing the Single Customer View (SCV) is the Blue Sheep approach to building bespoke marketing databases and handing the full IP of the SCV over to the client. This ensures that the investment is de-risked and that the client owns the entire database including all the load, cleanse, match and merge routines, rules, data schema, all scripts and associated documentation.

Having implemented more instances of the SDL IMS solution than any other partner in Europe, and their vast experience in the Leisure industry, Blue Sheep were the ideal marketing solutions provider for the project.

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To find out more about the Blue Group history please call our UK Headquarters on +44 117 943 5800, email marketing@bluegroupinc.com or provide your message and details on our Contact Page.