In Q4 2013 Wyndham Exchange & Rentals have selected Blue Sheep to build their Single Customer View marketing database and implement the SDL Intelligent Marketing Suite (IMS) solution for running their marketing campaigns and for customer analytics and segmentation across Europe.
The Wyndham Exchange & Rentals portfolio of brands include:
- Canvas Holidays
- Landal GreenParks
A major factor when choosing the Single Customer View (SCV) is the Blue Sheep approach to building bespoke marketing databases and handing the full IP of the SCV over to the client. This ensures that the investment is de-risked and that the client owns the entire database including all the load, cleanse, match and merge routines, rules, data schema, all scripts and associated documentation.
Having implemented more instances of the SDL IMS solution than any other partner in Europe, and their vast experience in the Leisure industry, Blue Sheep were the ideal marketing solutions provider for the project.
- Read the Blue Sheep and Wyndham Exchange & Rentals Win Release.
- Find out more about our approach to Single Customer View
- Get more info about SDL Intelligent Marketing Suite